Creative Unthinking
Creative Unthinking
Innovation beyond conscious thinking
Creative Unthinking combines structured innovation methods with meditation and self-hypnosis to help individuals and teams move beyond habitual thinking. By creating the right mental conditions for creativity, it enables deeper insights, fresh perspectives and practical solutions that are both original and implementable.
Why it works
Many breakthrough ideas emerge when we stop forcing solutions.
Rather than relying solely on conscious analysis and brainstorming, Creative Unthinking helps people step outside their habitual patterns of thinking. This allows new connections to emerge naturally, often leading to insights that conventional approaches overlook.
How it works
Our approach combines two complementary elements.
First, we use proven innovation frameworks to provide structure and direction. Second, we integrate carefully designed meditation and self-hypnosis techniques that help quiet mental noise, reduce fixation and encourage fresh perspectives.
Together, these methods create an environment where better ideas can develop more naturally.
What you can expect
Creative Unthinking helps individuals and teams to:
gain deeper customer insights
generate more original ideas
solve complex problems more effectively
improve collaboration and engagement
make clearer decisions
increase creativity under pressure
Services
Creative Unthinking Workshops
Two- to four-day facilitated workshops for organisations developing new products, services, strategies or business opportunities. Designed for innovation teams, leadership groups and cross-functional teams.
Creative Unthinking Sprints
Focused one- to one-and-a-half-day sessions for organisations that need to solve a specific challenge quickly. Ideal for product development, marketing, strategy and creative agencies.
Creative Unthinking for Individuals
A structured programme for entrepreneurs, executives and professionals facing important decisions, creative blocks or major transitions. The process helps uncover new perspectives, identify opportunities and develop practical action plans.
Who we work with
Our work is suitable for:
companies and organisations
leadership teams
innovation departments
marketing teams
creative agencies
entrepreneurs
professionals
Our approach
Creative Unthinking does not replace established innovation methods.
Instead, it strengthens them by helping people access deeper cognitive resources, overcome habitual thinking and discover ideas that traditional brainstorming often fails to uncover.
About the creators
Created by Radha Alina Ionescu. and Dr. Nidal Moughrabi.
Radha Alina Ionescu
After 18 years in international marketing, including more than a decade with The Coca-Cola Company, Radha led innovation projects across product development, packaging and marketing.
Today, she combines her business experience with coaching and meditation to help individuals and organisations unlock creativity, strengthen collaboration and discover new perspectives.
Dr. Nidal Moughrabi
Medical doctor · Coach for mental self-regulation · Hypnotherapist
“I support people in remaining clear, emotionally and mentally stable, and capable of acting effectively even under ongoing pressure.”
Get in touch
Interested in bringing Creative UnThinking to your organisation? I would be happy to discuss how it could support your team.
100% confidential · no obligation
At a glance
Creative Unthinking combines structured innovation with evidence-informed meditation and self-hypnosis techniques to unlock deeper insights, stronger creativity and better solutions for individuals, teams and organisations.
HypnoMed – Dr. Nidal Moughrabi
Medical doctor · Coach for mental self-regulation · Hypnotherapist
Inner stability in stress, anxiety and personal crises